The Average Person Watches Countless Videos Daily, But Not Yours

The average person watches countless videos daily, but not yours! Here’s why ????

As Seth Godin once said, “If you’ve got an idea, a service, a product, or a cause that you believe can make an impact, it’s your responsibility to share it, to tell a story, to make a difference.” In today’s digital world, video has become essential for conveying your message. Still, many agencies must understand its power and create engaging content that resonates with the target audience. Here are four common mistakes made in B2C and B2B videos and how you can avoid them:

1. Long company logo intros: Understandably, entrepreneurs are passionate about their businesses, but a lengthy opening featuring your logo will likely cause viewers to lose interest. In an age of short attention spans, it’s crucial to jump straight into the value proposition and capture your audience’s attention. 
2. Lack of clarity: Ambiguity will only confuse your viewers. Be clear from the outset about the purpose of your video, whether it’s showcasing your product’s features or announcing an exciting development. Make sure your audience knows exactly what to expect from your content. Otherwise, it’s like watching a foreign film without subtitles – no one understands your ambiguous storytelling.
3. Poor use of screen space: Relying on vague storytelling and stock videos can leave viewers unsure of your message. To prevent this, use the screen area effectively by including explanatory call-outs (text) that clarify the purpose of each scene, ensuring that your audience fully understands your product or service. Remember, an unclear video message is like a riddle wrapped in a mystery inside an enigma – and that’s not what you want your audience to feel.
4. Absence of a strong call-to-action (CTA): If you’re fortunate enough to have your video watched till the end, seize the opportunity to direct your viewers to the next step. Instead of ending with a logo outro, include a clear and compelling CTA that tells your audience exactly what to do. A video without a clear CTA is like a GPS that stops guiding you just before your destination.

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Piter Bowman

Of course, many other factors contribute to a successful video. Still, these four key points and a bit of humor can make a significant difference in connecting with your target audience. Remember, it’s your responsibility to reach the people who need your product, service, or message the most.

Please DM me if you’d like to discuss your next video project or get expert advice. I reserved one hour every week for a free video mentoring session. We can create compelling, engaging content that conveys your message effectively.Disclaimer: The creation of this content was proudly supported by AI tools such as ChatGPT, Midjourney, and Grammarly, enhancing both creativity and accuracy.