AI and Remodeling

This article will explore how the remodeling industry could be transformed by using advanced AI models like Midjourney and the recently announced Segment Anything Model (SAM) by Meta AI. We will discuss how these tools can help create astonishingly realistic project visualizations, enhancing customer satisfaction and boosting sales for remodeling businesses. Also, we can provide practical recommendations for using these AI models in your remodeling projects to achieve the most accurate and detailed visual results possible. Get ready to discover the powerful synergy of AI and the remodeling industry and how your business can benefit from this exciting innovation.

The remodeling industry has been experiencing a significant transformation, with many businesses utilizing innovative platforms like Houzz to showcase their work. One such company, a client of Think Anders, takes advantage of this platform by thoroughly describing its projects and materials, allowing potential clients to gain a deeper understanding of their offerings.

This led me to experiment with Midjourney, an AI-based image creation software, to see how it would interpret and visualize a description from the client’s Houzz project. By adding minor details to the prompt, such as “photo published in the homeowner magazine” and “hyper-detailed,” Midjourney successfully generated strikingly similar results. This idea partly stemmed from a newsletter by Linus Ekenstam, whose insightful Twitter threads about Midjourney I’ve been following and admire for his generosity in sharing prompts with the community.

Left- AI Produced Image, Right- Real Project Photo

This experiment revealed that the more defined the prompts are, the more accurate the visual output becomes.

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In my quest to further refine the prompts, I turned to ChatGPT for guidance. The insights highlighted the need for an artistic eye combined with a technical perspective to effectively describe a scene’s proportions, layers, and objects. ChatGPT advised me to “break down the photo into sections,” “focus on each element,” and “use vivid language and detailed descriptions.” This is where the newly announced Segment Anything Model (SAM) by Meta AI could play a significant role soon.

Real Project Photo Segmentated by SAM

I’m not a developer, so I must get accustomed to using SAM. Still, according to Meta AI Research Lab, SAM has the potential to revolutionize the way we approach image segmentation, offering incredible zero-shot performance. By utilizing Midjourney and SAM, remodelers can create astonishingly realistic images of their projects. This combination of tools has the potential to provide customers with hyper-realistic estimates, which could significantly increase the close rate for remodeling companies.

AI Produced Image with SAM Segmentation

For those looking to harness the power of AI to create more accurate project visualizations, I recommend using SAM to segment the objects in your remodeling projects. Once you have the segmented things, you can use Midjourney’s “describe” prompt or collaborate with an artist to describe each object in detail. The artist or Midjourney will provide a more detailed description by focusing on a single entity, ensuring fewer details are lost. This method will produce a more accurate project photo that matches your description.

As we witness the evolution of AI models like SAM and Midjourney, the remodeling industry stands on the brink of a significant breakthrough. These powerful tools can help businesses produce more detailed and accurate visualizations of their projects, ultimately enhancing customer satisfaction and boosting sales. Now, we can explore applying this technology to your remodeling projects for maximum impact.

Are you ready to embrace the power of AI in the remodeling industry? Start exploring the potential of Midjourney, SAM, and other AI tools to transform your business and provide your customers with an unparalleled visual experience.