A New Company’s Marketing Success Story in the Highly Competitive Countertop Installation Industry.

From Zero to Hero: 80+ Leads & Calls per week

Problem:

As a new brand in the countertop renovation industry, our client faced intense competition from local and national players, making it challenging to increase market share in their local area. Despite their high-quality products and services, they struggled to generate leads and convert them into sales due to low brand recognition. The client had a reasonable budget for advertising, but they needed a comprehensive marketing strategy to increase brand exposure, generate more leads, and improve their conversion rates.

Solution:

To address these challenges, we focused on increasing brand awareness in the local market and driving targeted traffic to the client’s website. We designed a high-converting website with valuable tools to engage potential customers, and we launched Google, SEO, and social media advertising campaigns to drive traffic to the site.

We set up a live customer relations team to handle incoming inquiries and improve customer engagement. We regularly posted on social media and Google My Business to increase the client’s online presence. We also implemented email marketing campaigns to engage existing customers and encourage repeat business.

Results:

Our partnership with the countertop renovation company has been a resounding success. Within just one year, our efforts attracted over 7,500 local social media followers and generated over 2,000 leads and calls. The Google PPC campaign had a lead-to-appointment rate of 65%, while the social media campaign had a 30% lead-to-appointment rate.

The company’s website saw 4,000 monthly users in local organic traffic, and our campaigns provided a steady flow of over 75 qualified leads and calls per week. Our efforts also significantly increased the B2B market share for the client, cementing their position as a top player in the local countertop renovation industry.

In conclusion, our comprehensive marketing strategy helped the countertop renovation company to overcome the challenges of being a new brand in a highly competitive industry. Our efforts led to increased brand exposure, a steady flow of leads, and improved conversion rates, resulting in significant business growth and expansion.