An Impactful LinkedIn Strategy for a Sustainable Social Enterprise.

High Reputation in the Industry with 14.000+ high-level LinkedIn followers

Problem:

The social enterprise started as a small-scale project led by a solopreneur committed to sustainability. They aimed to support businesses in implementing sustainable practices and facilitate connections with other professionals who shared the same values. Given their restricted budget and reliance on a single LinkedIn account, the solopreneur needed to develop a strong content strategy that resonated with their target audience.

Strategy:

We developed a content strategy around sharing thought-provoking articles, engaging infographics, and insightful case studies. The content plan aimed to educate and inspire their audience, showcasing the benefits of adopting sustainable practices.

Results:

Through consistent posting and engaging with its audience, the social enterprise gained a following of 13,000 high-level LinkedIn followers within just a year. As a result, the solopreneur started receiving invitations to speak at high-quality conferences, increasing their visibility and further enhancing their reputation.

After 12 months, the social enterprise began generating revenue, primarily through speaking engagements, consulting services, and partnerships with businesses looking to adopt sustainable practices. Their strong online presence and credibility played a significant role in attracting clients.